Turning a video campaign into a brand positioning.
Based on the video and the main asset developed by the creative agency GUT for technology firm Compass UOL, my job was to come up with concepts to unfold the campaign across different platforms.
Based on the video and the main asset developed by the creative agency GUT for technology firm Compass UOL, my job was to come up with concepts to unfold the campaign across different platforms.
Where I started:
〇 The video starts by showing the beautiful transformation of a fig by a wasp and compares it with the powerful achievements Compass UOL can unlock for clients using AI.
Where I landed:
〇 As the lead copywriter, I merged Compass UOL's brand archetype, the magician, with the magic-like nature of technology, especially AI, to create copy and a minimalist, clean, and objective tagline, known to the most famous tech brands we know.
The concept:
〇 The video starts by showing the beautiful transformation of a fig by a wasp and compares it with the powerful achievements Compass UOL can unlock for clients using AI.
Where I landed:
〇 As the lead copywriter, I merged Compass UOL's brand archetype, the magician, with the magic-like nature of technology, especially AI, to create copy and a minimalist, clean, and objective tagline, known to the most famous tech brands we know.
The concept:
Like a fig and a wasp, embrace the beauty of collective work to make the extraordinary happen.
We're elevating digital transformation services by delivering AI-powered, intelligent products and software development.
It's all about fast-forwarding your innovation with efficiency and customization.
Ready for your Enterprise AI Transformation? Make it extraordinarily better.
We're elevating digital transformation services by delivering AI-powered, intelligent products and software development.
It's all about fast-forwarding your innovation with efficiency and customization.
Ready for your Enterprise AI Transformation? Make it extraordinarily better.
Your metamorphosis starts here.
As Artificial Intelligence takes over, we enter the next stage of digital innovation. Dive into it with Compass UOL's enterprise-ready solutions that will make your business extra-extraordinary.
As Artificial Intelligence takes over, we enter the next stage of digital innovation. Dive into it with Compass UOL's enterprise-ready solutions that will make your business extra-extraordinary.
