What to call the fintech newsletter of a company that offers digital transformation solutions for financial services businesses?
As copywriter for the digital transformation firm Compass UOL, my job was to come up with the creative concept, write copy, and put together the newsletter itself.
Where I started:
〇 It's a part of Compass UOL's goal to help and guide companies to navigate the present and the future of digital transformation; in this case, for the financial services industry.
〇 The newsletter's title should be creative, short, and fun according to the brand's tone of voice.
Where I landed:
〇 From the inputs above, I came up with a name that encompassed two concepts: the ability to tell the future and the connection with money.
The concept:
As copywriter for the digital transformation firm Compass UOL, my job was to come up with the creative concept, write copy, and put together the newsletter itself.
Where I started:
〇 It's a part of Compass UOL's goal to help and guide companies to navigate the present and the future of digital transformation; in this case, for the financial services industry.
〇 The newsletter's title should be creative, short, and fun according to the brand's tone of voice.
Where I landed:
〇 From the inputs above, I came up with a name that encompassed two concepts: the ability to tell the future and the connection with money.
The concept:
Fortune Teller playfully carries three concepts:
〇 The first, and more obvious one, is 'fortune teller' as it is: the ability to tell the future, which, connected with Compass UOL's purpose of guiding the steps of companies towards the future, just makes good sense.
〇 The second literally connects 'fortune' with its meanings: large sums of money and plain luck of staying in the loop of finance ahead of everybody else.
〇 The third is related to 'teller', from automated teller machines, or ATMs, and from 'someone who tells.'
〇 The first, and more obvious one, is 'fortune teller' as it is: the ability to tell the future, which, connected with Compass UOL's purpose of guiding the steps of companies towards the future, just makes good sense.
〇 The second literally connects 'fortune' with its meanings: large sums of money and plain luck of staying in the loop of finance ahead of everybody else.
〇 The third is related to 'teller', from automated teller machines, or ATMs, and from 'someone who tells.'
As financial services become more tech-driven than ever, the world is changing how it sees and deals with money.
OUT NOW is Fortune Teller, addressing changes and chances in the future of finance.
Subscribe to our newsletter and get your monthly dosage of fintech insights.
OUT NOW is Fortune Teller, addressing changes and chances in the future of finance.
Subscribe to our newsletter and get your monthly dosage of fintech insights.
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Fortune Teller is about connecting you to the present and the future of money as we know it, guiding your digital transformation journey, and offering quick and valuable insights to elevate your financial services.
Get yourself a bit of fortune-telling.
Fortune Teller is about connecting you to the present and the future of money as we know it, guiding your digital transformation journey, and offering quick and valuable insights to elevate your financial services.
Get yourself a bit of fortune-telling.
