Based on the video and the main asset developed by the creative agency GUT for technology firm Compass UOL, my job was to come up with concepts to unfold the campaign across the company's social media channels.
Where I started:

〇 In a bid to launch Compass UOL's AI-assisted software engineering positioning, GUT created a video that is all about time.



Where I landed:

〇 As the video shows imagery that primarily evokes time other than tech, I looked at the time-savings that AI was unlocking for Compass UOL's developers to propose concepts and copy that fitted the original scope.

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The campaign:
The first ever moon landing took just a matter of seconds but changed a lifetime.​

What outstanding achievements can you pursue with all the seconds, hours, days that AI can save for your company?​

That’s the north for business efficiency. What’s the north for your brand?
In a four-week lifecycle of a Painted Lady butterfly, 40 to 60 out of 200 laid eggs will hatch.​

What if you could double the number of hatches in the same time span?​

With our AI-assisted software engineering platforms, we deliver better and up to two times more without even needing more time.​

That's the north for business efficiency. Get started with AI today.
What if you could make smarter, faster, and more precise decisions while saving money and gaining time?​

Compass UOL is now an AI-assisted software engineering company, delivering efficiency, agility, and true personalization for companies in every industry.​

That's the north for disrupting digitally. What's the north for your business?
Tick. Tock. Time has passed, and a new era has begun for Compass UOL. Now, we are an AI-assisted software engineering company.​

Like magic, we've become faster and more efficient than ever. We are delivering more, better, smarter.​

Like magic, we turned our great developers into super great developers.​

Like magic, we're creating time.

SINCE YOU'RE HERE