How do you engage C-suites with another newsletter dropping monthly in their inbox?
Compass UOL, a technology firm focused on delivering AI-powered digital transformation services, wanted to connect with their clients' C-level executives through a brand-new newsletter, and my job was to craft it from beginning to end: from coming up with a creative concept to assembling, curating, and writing the newsletter itself.
Where I started:
〇 The newsletter had to be confident and serious to reach its target audience while maintaining the brand's tone of voice, characterized by an astute and bold personality.
〇 To support Compass UOL's positioning as an AI digital transformation firm, the newsletter had to be essentially about the topic.
Where I landed:
〇 Since the newsletter is always on Artificial Intelligence, I wanted to create an interesting name but flexible enough so that every edition has something different according to its content.
Compass UOL, a technology firm focused on delivering AI-powered digital transformation services, wanted to connect with their clients' C-level executives through a brand-new newsletter, and my job was to craft it from beginning to end: from coming up with a creative concept to assembling, curating, and writing the newsletter itself.
Where I started:
〇 The newsletter had to be confident and serious to reach its target audience while maintaining the brand's tone of voice, characterized by an astute and bold personality.
〇 To support Compass UOL's positioning as an AI digital transformation firm, the newsletter had to be essentially about the topic.
Where I landed:
〇 Since the newsletter is always on Artificial Intelligence, I wanted to create an interesting name but flexible enough so that every edition has something different according to its content.
〇 To overcome this challenge, I came up with a creative name that matches Compass UOL's brand personality while finding a way to make every edition unique, not letting it become just a landscape as time goes by.
The concept:
